We deliver Magic with Logic™
for brand stories that inspire, engage, and activate.
CB News

Iconic advertising campaigns

As SelectNY is celebrating its 25 year anniversary, French magazine CB News VIEW MORE

25 Years: Magic with Logic™

Born and bred in beauty

Born and bred in beauty and fashion. SelectNY celebrates 25 years of VIEW MORE


St. John's digital reinvention

The 53-year-old upscale retailer, known for its knitwear, tapped agency SelectNY in late 2013 to craft a new narrative for itself around its heritage, women’s achievements and American style. The strategy, unveiled this October, involved creating custom social content for a range of… VIEW MORE

Impact x 3

Effie Awards for SelectNY

Effie Worldwide stands for effectiveness in advertising communication. This much coveted annual award spotlights and celebrates marketing ideas with VIEW MORE

Tender Sea Rose

Davidoff Cool Water

A new Flanker for Davidoff Cool Water Sea Rose. At dawn, VIEW MORE

Fekkai: Social domination

The data doesn’t lie. Engagement Labs, a company that ranks brands on engagement, responsiveness and social media presence, released their annual global haircare report – and Fekkai made the Top 10 across Instagram, Facebook and Twitter.          
In their 2014 report L2 - a digital thinktank focused on luxury brands - boosted Fekkai's ranking from #39 (challenged) to #11 (gifted), the largest jump in the haircare category.